I don't think I've ever been so excited

@natalie.s.t.howard.x

11.0K followers · usually 2.0K views a post

Views

70.2K

Likes

2.3K

Comments

111

Shares

380

SoundTikTok sound · original sound - natalie.s.t.howard.x

Promoted product

Primark

Primark is a retailer that sells clothing and accessories, offering a variety of items like tops, shorts, jeans, jackets, and belts.

22 videos19 creators

Why it worked

The video effectively uses a haul format to showcase affordable and trendy fashion items from a popular retailer, Primark. The creator's enthusiastic presentation, styling tips, and emphasis on quality and versatility make the content relatable and aspirational for viewers looking for budget-friendly wardrobe updates.

Summary

The creator showcases a haul of new autumn clothing items from Primark, highlighting their affordability and quality. She models various outfits, including loungewear sets, trench coats, and casual wear, emphasizing their versatility and comfort for everyday activities like the school run and Pilates.

Structure

1Introduction and excitement for the haul
2Showcasing loungewear sets and knitwear
3Styling outfits with trench coats and accessories

Original caption

ad PRIMARK new in Autumn staples 🍂 I’ve linked it on my LTK (everything is available on Click and Collect) 🤎 So many amazing pieces! The leggings sets are so nice! They do them in so many colours, super soft and such a good price. I live in things like this for the school run and Pilates 😍 The quality of the knits is SO GOOD!! I know I’ll wear these loads. Lots of super wearable pieces to update my Autumn wardrobe. @primark #primark #primarknewin #primarkuk

More from @natalie.s.t.howard.x

Product placement

Primark (brand name appears on bags, clothing tags, and is spoken) - a clothing retailer. The video shows various clothing items purchased from Primark, including leggings, tops, a trench coat, socks, a sweatshirt, cargo pants, a skirt, a sweater, and sweatpants. These items are presented as new in for Autumn. The video also mentions "Buttersoft" leggings and a "Sports Cushion Crew" sock, which are product lines within Primark. The creator mentions "LTK" (LiketoKnow.it) as a platform where the items are linked, and "Click and Collect" as a purchasing option for Primark items.

Call to action

I’ve linked it on my LTK (everything is available on Click and Collect) 🤎

On-screen text

PRIMARK Primark

Transcript

I don't think I've ever been so excited to show you some new in bits as I am today. So we're going to get into it. I will let you know that these are all available on Click and Collect which I think you can get in about two days, which is absolutely perfect if you're like last minute personal like me. So first of all, these leggings sets are absolutely one million out of 10. They are buttersoft, such a good price. I live in things like this for the school run and Pilates. The quality of the knits is SO GOOD!! I know I’ll wear these loads. Lots of super wearable pieces to update my Autumn wardrobe. That track suit the burgundy one is £24. These cargo pants are amazing, such good quality. And those mules £12. Can you actually believe? So many nice layering pieces. I've got this gorgeous blue shade and also cream which is gorgeous. This set oh my god, stunning. Like clueless vibes. Absolutely love them. And I had so many colours in these as well. That shirt oh my god, how styling the way it cinches in the waist. Absolutely gorgeous. All of these knits, honestly I can't actually believe the quality of them. So soft, so beautiful. And these trousers, they are £10. I'm going to get these all linked for you. You can get them on Click and Collect and yeah, I love you all bye.