You guys have been asking for these shade extensions.

@patricktabeauty

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SoundTikTok sound · original sound - patricktabeauty

Promoted product

Patrick Ta Beauty Eyeshadow Palettes

Everyone Deserves To Feel Confident & Beautiful Everyday. A Major Beauty Brand Created By @PatrickTa #MAJORGLOW

3 videos2 creators

Why it worked

The video leverages the creator's authority as a professional makeup artist to build trust, while the high-quality close-up shots of the product's texture and application provide clear visual proof of its performance.

Summary

The creator introduces three new eyeshadow palettes from his brand, Patrick Ta Beauty, showcasing their textures and colors. He announces the launch dates for the products on his website and at Sephora.

Structure

1Introduction of new eyeshadow palettes
2Demonstration of the Warm Rose and Cool Taupe palettes
3Introduction of the limited-edition Dream Date shimmer palette
4

Original caption

First look at our new collection of eyeshadows 🩶🌹 Introducing 3 new palettes with all new shades, made to elevate your eye makeup with ease and versatility. Our Warm Rose and Cool Taupe palettes feature your favorite mattes: buttery, buildable, and blendable with a rich velvet finish. The limited-edition Dream Date palette introduces a brand new shimmer formula for dreamy days and nights. Launching 9/1 on patrickta.com with exclusive first access and coming soon to @Sephora!

More from @patricktabeauty

Product placement

Patrick Ta Beauty (a) ACTS: The creator demonstrates the eyeshadow palettes, explains their features, and announces their launch date. Removing this would change the video entirely as it is the product being promoted. Sephora (b) APPEARS: Mentioned as a retail partner for the product launch. Removing this would not change the core content of the video.

Call to action

Launching 9/1 on patrickta.com with exclusive first access and coming soon to @Sephora!

On-screen text

UNDERSTATED CASUAL NEEDED TRIED & TRUE ORIGINAL TASTEFUL COOL TAUPE PALETTE HINT UNIFORM MUST-HAVE AESTHETIC ULTIMATE PROVEN WARM ROSE PALETTE SOULMATE ROMANTIC INTUITION CHEMISTRY INTERESTED MANIFESTING DREAM DATE PALETTE SEPTEMBER 1ST PATRICKTA.COM SEPTEMBER 8TH SEPHORA

Transcript

You guys have been asking for these shade extensions. We are launching our Major Dimension palettes in Warm Rose and in our most requested product ever, our Cool Taupe eyeshadow palettes. Six beautiful mattes and then one brand new limited holiday eyeshadow palette. This is the most beautiful holiday shimmer and it is called Dream Date. You can really create beautiful, sultry, romantic looks with this palette. If you have yet to try our matte eyeshadow shades, they are known to be so buttery, so smooth and so pigmented. They blend out like a dream and they give you intense color payoff. So our two new Artistry Edit palette shade extensions and our limited holiday shimmer palette is going to be available exclusively on patrickta.com on September 1st and later launch at Sephora.