pov: you just bought Rapunzel's full hair wash routine

@hairsyrup

466.5K followers · usually 4.0K views a post

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16.8K

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217

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SoundTikTok sound · I Just Can't Get Up (Clip)

Promoted product

Hair Syrup Rapunzel

Hair Syrup boasts a range of results-driven, natural pre-wash hair oil treatments to provide solutions for a range of scalp & hair concerns.

2 videos

Why it worked

The video leverages the popular "Rapunzel" aesthetic and the relatable "POV" format to create an aspirational yet accessible demonstration of a full hair care routine. The visual appeal of the product line and the implied promise of long, healthy hair likely resonated with viewers interested in hair growth and beauty content.

Summary

The video showcases the "Hair Syrup Rapunzel" hair care product line, including pre-wash oil, shampoo, leave-in conditioner, and conditioner. The creator arranges the products on a surface, implying they are about to use them for a hair wash routine.

Structure

1Introduction of the "Hair Syrup Rapunzel" pre-wash oil.
2Addition of the shampoo to the lineup.
3Inclusion of the leave-in conditioner.
4

Original caption

a full Rapunzel wash day 👸 #princesshair #hairoiling #hairgrowth #hairgrowthproducts

More from @hairsyrup

Product placement

Hair Syrup Rapunzel Pre-Wash Oil (ACTS - used to demonstrate a hair care routine, removing it would change the video's focus on hair care products); Hair Syrup Rapunzel Shampoo (ACTS - used to demonstrate a hair care routine, removing it would change the video's focus on hair care products); Hair Syrup Rapunzel Leave-In Conditioner (ACTS - used to demonstrate a hair care routine, removing it would change the video's focus on hair care products); Hair Syrup Rapunzel Conditioner (ACTS - used to demonstrate a hair care routine, removing it would change the video's focus on hair care products)