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8.7Talking HeadOther hookCreator Economy
Hook
i'm 45
@mslindsayhayes
51.5K followers · usually 4.1K views a post
Views
35.7K
Likes
807
Comments
55
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Why it worked
The creator taps into a common fear and vulnerability around finances and aging, creating a relatable and emotionally resonant hook that encourages engagement through shared experience and empathy.
Summary
A woman shares her embarrassment about her financial situation at 45, revealing she has no pension, significant debt, and has lost a substantial amount of money trying to save a business she disliked.
Structure
- 1Introduction of age and embarrassment
- 2Admission of having no pension
- 3Confession of financial loss from a past business
- 4Acknowledgement of significant debt
On-screen text
i'm 45
and i'm really
embarrassed to
admit that...
Transcript
Hi I am Lindsay and I have given myself a year to unf**k my finances at 45 and I am really embarrassed to admit that… ✨I have no pension. Not “I have one somewhere and don’t know where it is.” Literally none. ✨I lost hundreds of thousands of pounds trying to save a dying business that I hated, mostly because I was too afraid to admit I didn’t want to do it anymore and I didn’t really have any idea who I was. ✨I have a shamefully large amount of debt and it consumes a huge amount of my thoughts e
Original caption
Hi I am Lindsay and I have given myself a year to unf**k my finances at 45 and I am really embarrassed to admit that… ✨I have no pension. Not “I have one somewhere and don’t know where it is.” Literally none. ✨I lost hundreds of thousands of pounds trying to save a dying business that I hated, mostly because I was too afraid to admit I didn’t want to do it anymore and I didn’t really have any idea who I was. ✨I have a shamefully large amount of debt and it consumes a huge amount of my thoughts every day. ✨I have zero financial security. If something went wrong tomorrow, there’s no safety net catching me and no-one is coming to save me. ✨I have three kids watching me do this and I can only hope I’m teaching them what choosing yourself looks like, not scaring them with how messy rebuilding in midlife actually looks. ✨I have never felt this exposed for less certainty of the outcome. Anyway, welcome to my midlife crisis. If you’re here too, please know that you’re not alone and you’re not too late to change things. I’m documenting the whole year of fixing this, out loud, starting now and I really hope you’ll join me for the journey. Let’s do this. XO, Lindsay #midlifecrisis #midlife #lifeover40
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