Alright chat!

@drsquatch

1.7M followers · usually 77.3K views a post

Views

968.7K

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10.3K

Comments

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SoundTikTok sound · original sound - drsquatch

Promoted product

Dr. Squatch natural soap

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

Why it worked

The video leverages a popular creator known for energetic and often exaggerated content, combined with a simple, relatable challenge that encourages user-generated content and virality through a contest format.

Summary

The creator challenges viewers to use a bar of Dr. Squatch natural soap as quickly as possible, documenting their attempt. After a two-hour and fourteen-minute attempt, the creator expresses surprise at the duration and encourages others to beat his time.

Structure

1Introduction of the challenge
2Creator attempts the challenge
3Time elapsed and result revealed
4Creator's reaction and call for submissions

Product placement

Original caption

How fast can you use up a bar of soap for $20,000? @ishowspeed This week's Content Challenge: Speed Wash 🧼 Use up an entire bar of Dr. Squatch Natural Soap and record it. P.S. There’s more than one way to use a bar of soap. 👀 Best submission wins $20K. How to enter: 1. Post your video 2. Tag @drsquatch and #MDMContest 3. Submit it thru the link in bio! ⏰ Deadline: September 6 More ways to win this week: 💼 Briefcase Hunt: $20K 🧼 Loot Box Challenge: $10K

More from @drsquatch

Call to action

Post a video. Tag @drsquatch and #MDMContest. Submit it thru the link in bio!

On-screen text

2 HOURS LATER [Squatch grunts]

Transcript

Alright chat! This is the first challenge. Whoever can use a bar of Dr. Squatch natural soap the fastest- they win. Y'all ready? Oh my gosh. I'm so clean! [Speed noises] [Speed noises] [Speed noises] Ooh. 2 HOURS LATER [Squatch grunts] Woo! What was the time? 2 hours and 14 minutes, Speed! 2 hours and 14 minutes?! Damn! This soap last so long. Ay CHAT! Whoever could do this faster than me, let me know. Post a video. I gotta see that.