3 Monkeys emoji covering eyes

The video likely worked due to its visually intriguing and somewhat mysterious presentation of food preparation, combined with the use of dramatic lighting and emojis to create curiosity and engagement.

The video shows a person preparing a jar of what appears to be caviar. They rinse it in a strainer, add a dark liquid, and then top it with what looks like edible glitter or foil. The jar is then sealed and placed under colored lights.