Why it worked
The video uses a visually appealing and somewhat mysterious process of preparing a jarred substance and then illuminating it with colored light, which creates an intriguing and aesthetically pleasing effect. This visual focus, combined with the use of trending audio and hashtags, likely contributed to its reach.
Summary
The video shows a person preparing a jar of what appears to be red caviar and a creamy substance. They rinse the contents in a sieve under running water, then add water to the jar and seal it. Finally, they place the jar on a phone which is illuminated by a purple light, creating a glowing effect.