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Hook
It's a pity I didn't know this sooner 🙉
@niagankaa
59.2K followers · usually 5.7K views a post
Views
1.3M
Likes
7.4K
Comments
364
Shares
914
View velocity
+1.2M views over 5.5d · ~216.8K/day · 6 observations
Why it worked
The video uses a common household item (empty chocolate packaging) in an unexpected way to create a DIY product, which is visually engaging and likely to be shared due to its novelty and perceived usefulness as a life hack.
Summary
The video shows someone taking an empty chocolate box and filling the individual compartments with liquid laundry detergent and then small blue beads, presumably for scent. These are then placed in a freezer and later transferred to a washing machine's detergent drawer.
Structure
- 1Empty chocolate box is shown
- 2Compartments are filled with liquid and beads
- 3Box is placed in the freezer
- 4Frozen contents are transferred to a washing machine
- 5Final product is placed in the washing machine drawer
Product placement
DEFFERO: appears to be a brand of chocolates, based on the packaging. It merely appears, and removing it would not change what happens in the video.
On-screen text
DEFFERO
Original caption
It's a pity I didn't know this sooner 🙉 #lifehacks #lifehacksforhome
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