Hey guys, let's do some outfits of the night

@alexaschimel

40.6K followers · usually 2.5K views a post

Views

27.5K

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2.7K

Comments

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129

SoundTikTok sound · original sound - alexaschimel

View velocity

+8.2K views over 10.0d · ~821/day · 9 observations

Promoted product

Meryle

Why it worked

The creator leverages a popular trend of outfit showcases, presenting a stylish and aspirational look with specific brand mentions. The "borrowed from mom" narrative adds a relatable touch, while the clear brand names and visual appeal encourage viewers to explore the featured items.

Summary

The creator showcases a green top from Meryle and plaid pants from Morfeou, along with a mini bag and earrings, as her favorite outfit of the night. She mentions borrowing the pants from her mom and gives her pronunciation of the brand names.

Structure

1Introduction of outfit showcase
2Wearing green top from Meryle
3Wearing plaid pants from Morfeou
4Accessorizing with bag and earrings
5Presenting the final look

Product placement

Original caption

I never want summer to end I love summer outfits

More from @alexaschimel

On-screen text

ig:@alexaschimel 💌: allison@ozlaneagency.com

Transcript

Hey guys, let's do some outfits of the night. I think in my favorite outfit I've ever worn and I know that that before, but I think I mean it this time. Wearing this green top from Meryle Verger, I think that's how you pronounce it. These sick pants, but I'm actually borrowing from my mom from Morfeou. My mini bag and my Jennifer Fisher earrings. And that is the look for the night.