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Hook
East Coast summers have always been special to me.
@alexaschimel
40.6K followers · usually 2.5K views a post
Views
1.1M
Likes
966
Comments
6
Shares
32
View velocity
+520.7K views over 13.1d · ~39.8K/day · 11 observations
Promoted product
Jo Malone London Sea Salt & Bergamot Cologne
Why it worked
The video effectively captures the aspirational feeling of summer and associates it with the Jo Malone fragrance, creating an emotional connection for viewers. The aesthetic visuals and the creator's personal endorsement make the product desirable.
Summary
The creator showcases Jo Malone London's Sea Salt & Bergamot Cologne, describing it as the perfect scent for summer days by the beach. The video features the fragrance in various beach settings, emphasizing its fresh and bright notes.
Structure
- 1Introduction to East Coast summers
- 2Showcasing the Jo Malone fragrance on the beach
- 3Describing the scent notes (sea salt, bergamot, driftwood)
- 4Applying the fragrance and evoking summer feelings
- 5
Original caption
If summer were a fragrance it’d be this @Jo Malone London New Sea Salt & Bergamot Cologne 🤍 #JoMaloneLondonPartner #Sephora @sephora
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