If there’s one thing about me, it’s that I’m going to accessorize

@alexaschimel

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SoundTikTok sound · original sound - alexaschimel

Promoted product

Quay Australiaquayaustralia.com.au

QUAY sunglasses are a cult fave around the world. Shop our stylish aviator, cat eye, shield, and other sunglass styles online today!

Why it worked

The creator effectively uses a soft sell by showcasing stylish accessories that complement different outfits and highlighting the ease of customization and purchase, making the product desirable and accessible to the audience.

Summary

The creator showcases two pairs of glasses from Quay Australia, highlighting their style and how they can elevate an outfit. She emphasizes the ease of the online ordering process for prescription and blue light lenses, encouraging viewers to check out the collection.

Structure

1Introduction and love for accessories
2Showcasing the first pair of glasses (Pit Stop)
3Showcasing the second pair of glasses (Aura Points)
4

Original caption

If there’s one thing about me, it’s that I'm going to accessorize @Quay #quaypartner #ad

More from @alexaschimel

Product placement

Quay: The brand of glasses being shown and discussed. It ACTS as the product being promoted, and its interface (website) is shown. Removing it would change the video's topic and purpose. It is promotional. It is the subject.

Call to action

check out the Quay Australia collection

On-screen text

Free Shipping $75+ | Free Returns QUAY FILTER RX CLEAR RX SUNNIES ONLY A FEW LEFT TRY ON VIRTUALLY GONE VIRAL RX WEEKENDER RX ONLY A FEW LEFT TRY ON VIRTUALLY WEEKENDER RX WIRED RX ONLY A FEW LEFT TRY ON VIRTUALLY WIRED RX ONLY A FEW LEFT TRY ON VIRTUALLY WIRED RX ONLY A FEW LEFT TRY ON VIRTUALLY CEO RX HSA/FSA ELIGIBLE 20% OFF PRESCRIPTION TRY ON VIRTUALLY COLOR: Brushed Gold Frame / Rx Lens STANDARD $185 Available in Non-Prescription Sunglasses BLUE LIGHT HOME > BLUE LIGHT > AURA POINTS BLUE LIGHT AURA POINTS BLUE LIGHT ADD TO CART Pay in 4 interest-free payments of $18.75 USD via S Afterpay Klarna PayPal COLOR: Neutral tort Frame / Blue light Lens

Transcript

If there’s one thing about me, it’s that I’m going to accessorize @Quay #quaypartner #ad I wanted to show you guys my new glasses from Quay Australia collection because I have been absolutely loving them. Also if there’s one thing about me, it’s that I love a good accessory and I really do feel like a pair of glasses can completely change an outfit. Okay, this first pair is the Pit Stop frame and I absolutely love the shape and how lightweight they are. I just love the gold frames, I just feel like they really elevate an outfit. And then this second pair, these are the Aura Point glasses and these have a completely different vibe. I love the tortoise lenses and I just feel so incredibly smart and chic in these. And the best part is that depending on my outfit and my vibe, I can switch off between the two. The whole online ordering process is also so easy and whether you need prescription lenses or blue light lenses, the process is completely customizable and it’s so easy. So if you’re looking for a new pair of glasses or even just a fun new accessory, definitely check out the Quay Australia collection.