Why it worked
The video likely performed well due to the relatable and humorous "challenge" format, combined with the visual appeal of the items collected and the genuine reactions of the participants. The "Target basket challenge" taps into a popular trend and provides a lighthearted, engaging viewing experience.
Product placement
Target: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows people shopping in a Target store, implying they are using Target's shopping baskets and shopping at Target. Removing it would change what happens in the video.
Vaseline: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. A jar of Vaseline is visible in one of the baskets. Removing it would not change what happens in the video.
Tone: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. A Tone soap bar is visible in one of the baskets. Removing it would not change what happens in the video.