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@the_organised_mum

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SoundTikTok sound · original sound - the_organised_mum

View velocity

+8.0K views over 8.3d · ~964/day · 8 observations

Promoted product

Organised Method App

Meet The Organised Mum – Gemma Bray – a Sunday Times bestselling author, and the voice behind a movement that’s helped hundreds of thousands reclaim their time, homes, and sense of self.

Why it worked

The video taps into the common desire for organized holiday preparation by breaking down a large task into manageable weekly steps, presented through a dedicated app, making it feel achievable and less overwhelming.

Summary

The creator announces that the "Organised Christmas" initiative starts on the first Monday of September, giving viewers 13 weeks to prepare. She explains that she will provide weekly tasks via the "Organised Method" app, which users can track and customize.

Structure

1Announce the start of "Organised Christmas"
2Explain the timeline and available preparation time
3Introduce the weekly task system via the app
4Showcase the app's features for tracking and customization

Original caption

Replying to @user9449009993474 it’s almost time for organised Christmas 🎉😍 #organisedchristmas #christmasprep

More from @the_organised_mum

Product placement

Organised Method App (ACTS - it is an app that helps users organize tasks and provides a structured approach to planning, removing it would change what happens in the video)

Call to action

Follow along by checking in every Monday morning around about 10:00 AM

On-screen text

STARTING ORGANISED CHRISTMAS STARTS SEPT 7TH FIRST MONDAY OF EVERY SEPTEMBER THAT'S NOT TODAY THAT'S NEXT MONDAY WHICH GIVES US EXACTLY 13 WEEKS TO GET ORGANISED FOR CHRISTMAS YOU LITTLE JOBS EVERY WEEK OVER THE 13 WEEKS THEY ARE UP TO ONE GLORIOUSLY ORGANISED CHRISTMAS SO BY THE TIME DECEMBER COMES CHOCOLATE AND ACTUALLY ENJOY DECEMBER NEWS IS YOU CAN FOLLOW ALONG YOU JUST NEED TO MAKE SURE IN EVERY MONDAY MORNING AROUND ABOUT 10:00 AM I WILL GIVE OF JOBS FOR THE WEEK TO KEEP A TRACK OF EVERYTHING IT'S ALL LISTED METHOD APP IF YOU GO AND YOU HAVE ORGANISED CHRISTMAS IT'S THERE YOU CAN SKIP AHEAD JOBS YOU CAN CUSTOMISE IT IT'S ALMOST TIME

Transcript

We start, we start the first Monday of every September. That's not today. That's next Monday, which gives us exactly 13 weeks to get organised for Christmas. I'm going to give you little jobs every week over the 13 weeks. They are up to one gloriously organised Christmas. So by the time December comes, you can sit back, sip your hot chocolate and actually enjoy December. And the good news is you can follow along here. You just need to make sure you are checking in every Monday morning, around about 10:00 AM, I will give you your list of jobs for the week to keep a track of everything. It's all listed on the Organised Method app. If you go to the Life Admin section and you have a look at Organised Christmas, it's there. You can skip ahead, delete jobs, you can customise it. It's almost time.