What washing out hair oil actually looks like

@juliaeugeniaa

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SoundTikTok sound · Like A Prayer (7" Remix Edit) [2022 Remaster]

Promoted product

L'Oreal EverPure Moisture Shampoo

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Why it worked

The video provides high-utility, step-by-step educational content that solves a common pain point (removing hair oil) while naturally integrating the products used.

Summary

The creator demonstrates her multi-step hair washing routine, specifically focusing on how to effectively remove hair oil. She uses various products and tools, including L'Oreal EverPure Moisture Shampoo, to clean, treat, and condition her hair.

Structure

1Initial state of oiled hair
2First wash to remove oil
3Second wash for deep cleaning
4Third wash with scalp massager
5

Original caption

The reality of washing out hair oil #hairtok #haircare #haircareroutine #washday #hairwash

More from @juliaeugeniaa

Product placement

(a) L'Oreal EverPure Moisture Shampoo: ACTS; the creator pours it into her hand and uses it to wash her hair. (b) Unbranded scalp massager: ACTS; the creator uses it to massage her scalp. (c) Unbranded hair mask: ACTS; the creator pours it into her hand and applies it to her hair. (d) Unbranded hair clip: ACTS; the creator uses it to hold her hair up. (e) Unbranded conditioner: ACTS; the creator pours it into her hand and applies it to her hair. (f) Unbranded microfiber towel: ACTS; the creator uses it to dry her hair.

On-screen text

What washing out hair oil actually looks like 1. First wash 1. First wash = removes oil 2. Second wash 2. Second wash = deep cleans the scalp + lengths 3. Third wash + scalp massage 3. Third wash + scalp massage = makes sure everything is out 4. Hair mask 4. Hair mask = strengthens + repairs 10 mins 5. Conditioner 5. Conditioner = locks everything in 6. Cold rinse 6. Cold rinse = extra softness and shine ✨ 7. Gently squeeze out excess water 8. Microfiber towel 8. Microfiber towel = less frizz, less breakage