Why it worked
The video likely performed well due to its aesthetic appeal, satisfying ASMR-like sounds of hair washing, and the clear demonstration of a multi-step hair care routine using popular products. The "7 day hair" hook also creates intrigue and relatability for viewers who might delay hair washing.
Summary
The video shows a hair washing routine using various Redken products, including shampoo, conditioner, and mousse, along with other hair care items like rosemary oil, a hair mask, and scalp serum. The creator applies these products to their hair, massages their scalp, and styles their hair into a bun.