The video leverages the popular 'that girl' aesthetic and 'weekly reset' trend, providing high-quality, satisfying ASMR-style product demonstrations that feel authentic rather than like a traditional ad.
Summary
A creator demonstrates her weekly hair wash and self-care routine using various branded hair and body products. The video shows the application of shampoos, oils, and styling tools to achieve a finished look.
Structure
1Brushing hair and applying oil
2Exfoliating scalp with Kérastase
3Washing hair with Matrix shampoo and conditioner
4
Original caption
my 2 hour weekly reset🛁🎀🫧🧼🪞 @Matrix food for soft shampoo, conditioner and hair oil serum @MATRIX UKI miracle creator leave in conditioner @L'Occitane En Provence almond shower oil @LOCCITANE supple skin oil @Kérastase symbiose micro peeling cellulaire #hairwashday #haircareroutine #thatgirl #kerastase #matrix
More from @winnypoohx
More breakout videos from this creator.
Applying L'Occitane body products
5Styling hair with Dyson Airwrap and Matrix serum
Product placement
(a) Matrix Food For Soft Shampoo: operated to wash hair. (a) Matrix Food For Soft Conditioner: operated to condition hair. (a) Matrix Food For Soft Hair Oil Serum: operated to treat hair. (a) Matrix Miracle Creator Leave-in Conditioner: operated to treat hair. (a) L'Occitane Almond Shower Oil: operated to wash body. (a) L'Occitane Supple Skin Oil: operated to moisturize skin. (a) Kérastase Symbiose Micro-Peeling Cellulaire: operated to exfoliate scalp. (a) Dyson Airwrap: operated to style hair. Removing these would change the video as it is a product-focused routine.