#PepperidgeFarmPartner

@chizobacu

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SoundTikTok sound · Cozy at Home

Promoted product

Pepperidge Farm cookies

Pepperidge Farm® has been making exceptional cookies, crackers, breads and more for 75 years. We bake with passion using the best ingredients.

Why it worked

The video creates a cozy and inviting atmosphere, associating the Pepperidge Farm cookies with positive social experiences and quality ingredients, making them desirable for viewers looking to enhance their own gatherings.

Summary

The creator prepares a snack platter with various Pepperidge Farm cookies for a cozy board game night with friends. The video highlights the quality and intentionality of the cookies, encouraging viewers to purchase them.

Structure

1Setting up for game night
2Introducing Pepperidge Farm cookies
3Arranging cookies on a platter
4Highlighting cookie varieties
5

Original caption

#PepperidgeFarmPartner 🍪 Welcome to a cozy game night at the cottage; board games out, and the snacks getting just as much love as everything else. 🤎 Sausalito Milk Chocolate Macadamia Cookies, Chessmen Butter Cookies, and Milano Milk Chocolate Cookies on rotation today; there's a baker's touch in every one that makes it feel a little more intentional @Pepperidge Farm

More from @chizobacu

Product placement

Pepperidge Farm (brand): ACTS - provides cookies for a game night. Removing it would change the video's focus on snacks. Pepperidge Farm (brand): APPEARS - logo on cookie packaging. Removing it would not change what happens in the video.

Call to action

Visit the cookie aisle at your local retailer to purchase!

On-screen text

#PepperidgeFarmPartner You & Me: Cookies & Board games

Transcript

To step up my hosting game, I'm teaming up with Pepperidge Farm for tonight's board game session. There's something about a cozy night with friends, the candles lit and the games out. And I want the snacks to feel just as intentional as everything else. So, I'm setting out a spread of my favorite Pepperidge Farm cookies. Because I know they're made with quality ingredients. The classic Chessmen Butter cookies, the Sausalito Milk Chocolate Macadamia cookies, and the Milano Milk Chocolate cookies. Each distinctively crafted with a baker's touch. We're savoring with the people I love. Visit the cookie aisle at your local retailer to purchase!