New Maison Margiela

@fragsonly

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SoundTikTok sound · original sound - fragsonly

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+893.1K views over 7.4d · ~121.1K/day · 7 observations

Promoted product

Maison Margiela REPLICA Lost Eden

Why it worked

The video leverages a creator's genuine enthusiasm for a popular fragrance brand and a specific, desirable new product. The "paid partnership" disclosure combined with the creator's established credibility in fragrance content likely drove engagement and trust.

Summary

The creator unboxes and reviews Maison Margiela's REPLICA Lost Eden fragrance, highlighting its scent profile of candy apple, rare Oud, and vanilla. They describe it as a mysterious, confident, and bold scent suitable for making a memorable impression.

Structure

1Introduction and unboxing of Maison Margiela REPLICA Lost Eden
2Creator's personal connection to Maison Margiela
3Spraying the fragrance on skin and initial scent impressions
4Detailed breakdown of fragrance notes (Oud, vanilla, candy apple)
5

Original caption

Unboxing the new @maisonmargielafragrances Lost Eden, available now! A beautiful blend of candy apple, rare Oud and a deep vanilla. #margielafragrancepartner #replicalosteden #fragrance #perfume #cologne

More from @fragsonly

Product placement

Maison Margiela REPLICA Lost Eden (Fragrance): Acts - The product is unboxed, sprayed on skin, and described by the creator. Its scent profile and characteristics are discussed, and the creator recommends it. Removing it would fundamentally change the video's content and purpose. Maison Margiela (Fragrance House): Appears - The brand name is on the product packaging and mentioned by the creator. Removing it would not change the video's content as the specific product is the focus.

On-screen text

New Maison Margiela REPLICA Lost Eden Margiela Fragrance Partner

Transcript

I got my hands on a new Maison Margiela REPLICA Lost Eden fragrance here. We got Lost Eden. And beyond happy and grateful to partner with Margiela fragrances to bring you guys this video. I've been making fragrance content now for about two years and for those who have been with me since the beginning, you guys know Maison Margiela is my favorite fragrance house of all time. Let's unbox it, see what it's all going to go straight to the skin. So there is some Oud in this fragrance. If you're not sure what Oud is, it's kind of like a strong, woody smell. It's not really an animalic Oud. It's definitely kind of sitting in the background a little bit more. It has almost like a little bit of a smoky, sweet vanilla. This is like mysterious, confident, bold. This is a fragrance where, you know, you wear if you want to be remembered. If you were to walk by somebody and have this on, and they get a whiff of that Oud, you're going to be remembered. It's a true one of one scent profile, almost like a creamy, smoky, vanilla, candy apple. Lost Eden is available now. I would definitely recommend trying to get your nose on this, or even picking up a bottle. Top notes: Candy Apple. Middle notes: Vanilla. Base notes: Oud. Fragrance Description: Forbidden apple & rare Oud. Style Description: Fantasy in a fragrance. Maison Margiela Paris.