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@soyummy — 450x breakout selling Bowl & Basket | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

450×Silent UGCOther hookLifestyle

Hook

jalapeño

@soyummy

3.7M followers · usually 6.4K views a post

Views

2.7M

Likes

7.1K

Comments

18

Shares

320

SoundTikTok sound · original sound - soyummy

Promoted product

Why it worked

The video uses a high-contrast, satisfying visual process (ASMR-style food prep) to showcase a simple, craveable recipe that highlights the specific branded ingredients.

Summary

The video demonstrates a quick recipe for cheesy pickle chips using Bowl & Basket brand ingredients. The creator slices jalapeños, places them on pickle chips, tops them with shredded cheddar, and bakes them until melted.

Structure

1Slicing jalapeños with a mandoline
2Arranging pickle chips on a tray
3Topping pickles with jalapeños and shredded cheese
4Baking until the cheese is melted and crispy
5Presenting the final cheesy pickle chips

Product placement

Original caption

Tackle every game day craving with a tailgate spread made with ShopRite favorites 🏈✨

More from @soyummy

More breakout videos from this creator.

(a) Bowl & Basket Pickle Chips ACTS: the product is opened, placed on a tray, and used as the base for the recipe. (a) Bowl & Basket Sharp Cheddar ACTS: the product is opened, sprinkled onto the pickles, and melted in the oven to create the final dish. Removing these would change the video as they are the ingredients being showcased.

On-screen text

jalapeño Bowl & Basket Pickle Chips Bowl & Basket Sharp Cheddar POPPABLE CHEESY PICKLE CHIPS

Brush on big flavor with HERDEZ® Pollo Asado Marinade for a grilled chicken that

HERDEZ Pollo Asado Marinade

4.5Mviews·@soyummy

Crispy tortillas meet gooey BelGioioso Quesadilla Cheese in these seriously sati

BelGioioso Quesadilla Cheese

3.6Mviews·@soyummy

Celebrate Hispanic Heritage Month with bold flavors and easy meals made with Bue

Buena Mesa Beef for Fajitas

2.6Mviews·@soyummy

Comfort food the whole family will love starts with everyday staples from ShopRi

2.3Mviews·@soyummy

Celebrate Hispanic Heritage Month with bold flavors and easy meals made with Bue

Buena Mesa™ Cilantro Lime Seasoned Boneless Skinless Chicken Thighs

1.1Mviews·@soyummy

Impress your friends with buttercream roses that are actually simple to make! #s

This cupake is a hole in one! #soyummy #cupcake #cupcakedecoration #golf #minigo

Play with your food, this cookie is built for it. #soyummy #cookie #cookiedecora