@thejoshelkin — 8x breakout selling Jalapeno Popper Chips

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Jalapeno

@thejoshelkin

2.0M followers · usually 24.8K views a post

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179.9K

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Promoted product

Jalapeno Popper Chips

Why it worked

The video leverages a simple, visually appealing recipe with a satisfying crunch and flavor profile, making it highly shareable and replicable.

Summary

The creator demonstrates how to make jalapeno popper chips by filling jalapeno slices with a cream cheese, bacon, and cheddar mixture, then baking them until crispy. The resulting chips are presented as a delicious and easy-to-make snack.

Structure

1Prepare jalapenos and cheese slices
2Cook bacon and mix filling ingredients
3Stuff jalapenos and bake
4Present and taste the final product

Product placement

Reynolds Kitchens (appears, removing it would not change what happens in the video), Mirage Pro (appears, removing it would not change what happens in the video)

On-screen text

Original caption

Jalapeno Popper Chips (Makes around 25 chips) INGREDIENTS & RECIPE 5 large jalapeno peppers 8 oz cream cheese, room temperature 1 cup grated medium cheddar cheese 2 tbsp onion powder 2 tbsp garlic powder 8 oz chopped bacon 6 slices of sharp cheddar cheese cut into quarters Cook the bacon on medium heat for about 7 minutes Add some water to help the bacon render its fat Add the bacon to the cream cheese (make sure it's still hot to mix well) Add the grated cheese, onion powder, and garlic powder and mix well Transfer to a piping bag (or Ziploc) Cut the top off the jalapeno pepper Use an apple corer, or a fork to take out the seeds and stems Pipe in some of the cheese mixture and slice into rounds Place the cheese slices on a parchment paper-lined sheet tray Place the sliced and stuffed jalapenos on top of each slice of cheese. NBake at 400 degrees F for about 15 minutes Let them cook until crispy, and enjoy