New at Target

@heygabbylawson

31.7K followers · usually 2.5K views a post

Views

196.5K

Likes

11.9K

Comments

148

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SoundTikTok sound · We Fell In Love In October

Promoted product

Universal Thread

Why it worked

The video leverages the popular "haul" and "outfit styling" format, appealing to viewers interested in seasonal fashion trends and affordable brands like Target. The creator's energetic presentation and clear demonstration of how to style the pieces make it relatable and aspirational.

Summary

The creator showcases new pre-fall outfits from Target, highlighting a sweater and shorts set. She tries on different combinations, demonstrating the versatility of the pieces for the upcoming season.

Structure

1Introduction of new Target fall arrivals
2Trying on a sweater and shorts set
3Styling the outfit with boots
4Adding a cardigan to complete the look
5Showcasing the final outfit with enthusiasm

Original caption

OBSESSED with this outfit for fall 🤭🍂 #targetfinds #targetfashion #targetfall #fallstyle mom outfits, easy outfit ideas, pre fall fashion @target

More from @heygabbylawson

Product placement

Target (store): APPEARS - a corner watermark, removing it would not change what happens in the video. Universal Thread (brand): ACTS - a box with the brand name is shown and opened, removing it would change what happens in the video.