@supercubetea — 18x breakout

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@supercubetea

27.4K followers · usually 3.4K views a post

Views

59.8K

Likes

2.8K

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Why it worked

The video leverages a cross-cultural theme, featuring non-Malaysians learning to cook traditional Malaysian food, which appeals to a broad audience interested in cultural exchange and food. The "Merdeka Series" branding also taps into national pride and celebratory themes.

Summary

Three individuals, two of whom are guests, are in a kitchen preparing to cook Malaysian dishes. The host explains that her guests, Anna and Jun, are not Malaysian but are there to learn how to cook Nasi Lemak and Onde-onde. Anna has been in Malaysia for 7 years and met her husband there, while Jun has been there for 7 weeks.

Structure

1Introduction of the Merdeka Series and the cooking theme.
2Guests Anna and Jun arrive with gifts (durian and mangosteen).
3The host explains that Anna and Jun are not Malaysian but are learning to cook Malaysian dishes.
4Anna shares her reason for choosing Malaysia (meeting her husband).
5Jun shares how long he has been in Malaysia.
6The video ends with "To be continued..."

Product placement

Supercube Tea (ACTS - it is the creator's brand and the video is posted from its account, and the video is part of a series by this brand, removing it would change the context of the video) Malaysia (APPEARS - it is the country where the video is set, removing it would not change what happens in the video) Nasi Lemak (ACTS - it is a dish being discussed and prepared, removing it would change what happens in the video) Onde-onde (ACTS - it is a dish being discussed, removing it would change what happens in the video) Durian (ACTS - it is a fruit being presented, removing it would change what happens in the video) Mangosteen (ACTS - it is a fruit being presented, removing it would change what happens in the video) Ikan Bilis (ACTS - it is an ingredient being discussed, removing it would change what happens in the video) Peanuts (ACTS - it is an ingredient being discussed, removing it would change what happens in the video) Cucumber (ACTS - it is an ingredient being discussed and prepared, removing it would change what happens in the video) Onions (ACTS - it is an ingredient being discussed and prepared, removing it would change what happens in the video) Pandan Leaves (ACTS - it is an ingredient being discussed, removing it would change what happens in the video)

Original caption

Exploring Malaysia through food, stories and new experiences. 🤍🇲🇾 Stay tuned for more from our Merdeka Series! ✨ #SupercubeTea #MerdekaSeries #MalaysiaInTheirEyes #Merdeka2026