Pov: You found your new

@ella.skinlab

1.5K followers · usually 89 views a post

Views

21.6K

Likes

8.2K

Comments

8

Shares

2

SoundTikTok sound · Calm Morning

Promoted product

The Ordinary

The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

6 videos6 creators

Why it worked

The video taps into the popular trend of "viral skincare" and "testing products so you don't have to," leveraging curiosity and the desire for trusted recommendations. The aesthetic presentation of the products also appeals to the beauty community.

Summary

The video showcases a collection of skincare products arranged on a counter, including brands like The Ordinary and Paula's Choice. The on-screen text indicates that the creator is testing viral skincare products to determine which ones are worth the hype.

Structure

1Introduction to new skincare obsession
2Showcasing viral skincare products
3Testing products to find the best
4

Original caption

building my skincare shelf one viral find at a time 🧴✨ testing the products everyone talks about + sharing the ones actually worth it 🤍 follow for skincare finds, reviews & routines #skincaretok #skincarefinds #skincareroutine #BeautyTok #skincarereview

Encouraging viewers to follow for reviews

Product placement

The Ordinary: a skincare brand that ACTS, its products are used for skincare routines. Removing it would change what happens in the video. Paula's Choice: a skincare brand that ACTS, its products are used for skincare routines. Removing it would change what happens in the video. Chanel: a perfume brand that APPEARS as a decorative item. Removing it would not change what happens in the video.

Call to action

follow for skincare finds, reviews & routines

On-screen text

Pov: You found your new skincare obsession trying viral skincare so you don't have to