my 3 step makeup routine with merit

@alliemcguffin

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26.7K

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SoundTikTok sound · august

Promoted product

MERIT Beauty

MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.

2 videos2 creators

Why it worked

The video leverages a 'soft sell' approach by showcasing a simple, natural makeup routine with a specific brand, appealing to viewers looking for easy and effective beauty products. The creator's genuine enthusiasm and the aesthetic appeal of the products likely contributed to its performance.

Summary

The creator demonstrates a three-step makeup routine using MERIT Beauty products. She applies a complexion stick, then a bronze balm, and finishes with a flush balm, showcasing a natural summer makeup look.

Structure

1Introduction of MERIT Beauty
2Application of Merit Complexion Stick
3Application of Merit Bronze Balm
4

Original caption

if I could only use one brand it would be @MERIT Beauty ✨ natural, clean beauty that wears beautifully during the summer !! Not sponsored I just really love all my merit products and how they melt into your skin (aka my deserted island picks) 💖 #MakeupRoutine #meritbeauty #summermakeup #naturalmakeup #simplemakeuplook