Ohhhhh look at this!

@thecozychaos8

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SoundTikTok sound · original sound - whimsigothiic

Promoted product

7 Brew Coffee

Visit 7 Brew for an elevated coffee drive-thru experience.

15 videos15 creators

Why it worked

The video leverages a relatable 'dupe' comparison and highlights a limited-time, high-value promotional event, creating urgency and excitement for the brand.

Summary

The creator showcases the fall menu at 7 Brew Coffee and highlights an upcoming promotional event where customers can receive a free branded toy called a '7 Brew Doh'. The video compares the branded toy to a popular fidget toy, Needoh.

Structure

1Showcasing 7 Brew fall menu
2Introducing the 7 Brew Doh giveaway
3Comparing 7 Brew Doh to Needoh

Product placement

7 Brew Coffee: (a) ACTS — the video shows a menu of their fall drinks and advertises a promotional giveaway event for a branded '7 Brew Doh' toy. Removing this would remove the entire subject of the video. Needoh: (a) ACTS — mentioned as a comparison point for the 7 Brew Doh toy. Removing this would change the framing of the comparison.

Original caption

@7brewcoffee giving us a 7brew doh!! Jackpot day is coming! September 7th 7am-7pm. And look at these fall drinks too 😍😍 #7brew #7brewcoffee #jackpot #falldrinks #needoh