The creator builds trust by admitting she was previously a skeptic and by explicitly stating she doesn't usually promote products unless they work, making her endorsement feel authentic and relatable.
Summary
The creator reviews the Dr. Althea Retinol Flat Iron Eye Roller, sharing her personal experience using it to treat under-eye hollowness and darkness. She recommends the product as an effective and affordable alternative to cosmetic procedures.
Structure
1Creator introduces herself as a former eye cream skeptic.
2She shares her personal struggle with under-eye hollowness.
3She introduces the Dr. Althea eye roller as the solution.
4She explains the ingredients and why it works better than other treatments.
Original caption
the hollowness is by no means all gone but I was so pleased with the improvements !!! #undereyebags #undereyehollowness #eyecream #skintok
More from @tash.tyson
More breakout videos from this creator.
5She provides a call to action to check her Amazon link.
Product placement
(a) Dr. Althea's Retinol Flat Iron Eye Roller: the creator holds it, demonstrates its application, and explains its ingredients and benefits for under-eye hollowness. This is the subject of the video and removing it would remove the entire purpose of the content. (b) TikTok: mentioned as the source of her research; removing it would not change the video's core message.
Call to action
If you've tried this, let me know, or if you have an eye cream that you... and I also have it linked in my Amazon, in case you want to try it out.
On-screen text
eye cream that saved hollow under eyes
Transcript
So I used to be an eye cream doubter. I'll call it. I used to believe that eye cream was just a scam and just a really expensive moisturizer for your under eye. As someone who has dealt with so much insecurity about under eye hollowness and under eye darkness, I genuinely, genuinely, genuinely did not think that I would be able to achieve these results from such an inexpensive product. If you follow me, you know I have a tried and true skincare regimen. I rarely get on here and talk about skincare products unless I truly love them and truly have seen results from them. So I wanted to share this eye cream that I've been using because it's been so, honestly, life-changing. You can literally see, this is unedited, this is in broad daylight, this is with makeup on too. You can see how hollow and dark my, or at least just hollow my under eyes were. She did a lot of research on this myself, research via TikTok, and looked at all of the reviews of this eye cream specifically and I was like, what the heck, it's like a $20 eye cream, I may as well try it. And I was so pleasantly surprised with the results because I really do feel like the hollowness under my eyes has been improved. Like nothing's going to fix it unless I get under eye filler, which I will never do. And please don't do that, it's so bad for your under eyes. The eye cream in question, Dr. Althea's Retinol Flat Iron Eye Roller, which has retinol in it, bakuchiol, and cica-redissome in it. So it has a lot of hydrating ingredients in it and then it also has retinol in it. And weirdly, I did a TikTok about this a long time ago, but when I was just putting tretinoin under my eyes, I don't really think it helped that much. I really don't, like it did not help with the hollowness, the darkness, all that. And I kind of just thought it was BS when I heard aestheticians or dermatologists say that the skin under your eyes is so much thinner and that's why you need an eye cream. I thought that was a scam. Turned out it's not a scam. I've been using this eye cream now for, five months now, I want to say. So I feel like I really, truly have tested it and I have not even gotten through a whole, I've not even, maybe three-fourths down with it yet. So this stuff really lasts a while, it's so cheap, and I've been so pleasantly surprised with the results. So I'm excited. If you've tried this, let me know, or if you have an eye cream that you... And eye creams are only going to get you so far, but I've been really, really impressed with the results of this. I also have it linked in my Amazon, in case you want to try it out.
