Why it worked
The video leverages a well-known and beloved annual promotion from a major brand, McDonald's, to generate interest. The news of its discontinuation creates a sense of loss and nostalgia, driving engagement from a broad audience familiar with the game.
Summary
McDonald's has announced it is discontinuing its annual Monopoly game after 20 years, a decision that will likely disappoint fans. The popular promotion offered customers chances to win various prizes, including holidays, cash, and free food.
Structure
- 1McDonald's Monopoly game axed
- 2Game ran for 20 years
- 3Prizes included holidays, cash, and free food
- 4Last year's winners received £100,000
Product placement
McDonald's: ACTS - it is a fast-food chain that runs the Monopoly game promotion. Removing it would change the video's topic. Monopoly Game: ACTS - it is a game run by McDonald's that offers prizes. Removing it would change the video's topic. Getty: APPEARS - it is a stock photo agency providing footage. Removing it would not change the video's topic. The Sun: APPEARS - it is a news organization providing the video. Removing it would not change the video's topic. Best Buy Bucks: ACTS - it is a form of currency or prize offered by McDonald's in conjunction with the Monopoly game. Removing it would change the video's topic.
On-screen text
Getty
McDonald's axes annual Monopoly Game
Getty
The Sun
Getty
MONOPOLY
MONOPOLY
guaranteed
wins!
Best Buy Bucks
on every
Premium Chicken
Sandwich
MONOPOLY
MONOPOLY