I decided to do back-to-school shopping differently this year and it has made such a big difference.

@thecanadianmomclub

3.2K followers · usually 3.0K views a post

Views

1.4M

Likes

329

Comments

0

Shares

10

SoundTikTok sound · original sound - thecanadianmomclub

Promoted product

Capital One Canada

Looking to build credit or earn rewards? Compare our rewards, Guaranteed secured and other Guaranteed credit cards.

Why it worked

The video succeeds by framing a financial brand's blog as a helpful, actionable resource for a common seasonal pain point, making the promotion feel like genuine advice rather than a hard sell.

Summary

The creator shares three budgeting tips for back-to-school shopping, highlighting the use of the Capital One Canada 'Life and Credit' blog for financial planning. She emphasizes the importance of making a list, reusing existing supplies, and investing in high-quality items to save money.

Structure

1Introduction to back-to-school budgeting
2Tip 1: Planning ahead using the Capital One blog
3Tip 2: Reusing existing school supplies
4Tip 3: Investing in high-quality, durable items

Original caption

#Ad Back-to-school expenses add up fast! Here’s how we’re using simple tools to stay on top of our budgeting this year @Capital One Canada #CapitalOnePartner #CapitalOneCanada

More from @thecanadianmomclub

Product placement

Capital One Canada: (a) ACTS — the creator demonstrates using their website, specifically the 'Life and Credit' blog, to find budgeting tips for back-to-school shopping. The interface is operated and the result (the blog content) is shown to the viewer. Removing this would change the video's core advice and promotional intent.

On-screen text

I decided to do back-to-school shopping differently this year and it has made such a big difference. 80% Will try to save money on back-to-school purchases 3 things I'm doing differently this year to get ahead 30 years of showing up for Canadians Back to school. Back to reality. Simple changes Big difference 30 years of showing up for next adventures

Transcript

I decided to do back-to-school shopping differently this year and it has made such a big difference. School is back soon and a recent Capital One Canada survey found that 80% of parents will try to save money on back-to-school purchases this year, which I can definitely relate to as a mom of two. So, here are three things I'm doing differently this year to get ahead. Firstly, I'm actually planning ahead, which is where Capital One's Life and Credit blog has been super helpful in giving me ideas to save. I sat down and made a list of what we need before we get to the store, so we're not adding in extra items and it can actually help me budget better. Secondly, instead of buying everything new, I'm looking to supplies we already have at home so we don't have to overspend. And finally, I'm investing in the best for things I do buy. Kids can be a little bit rough, so getting high-quality items for things that get a lot of wear and tear can go a long way. Simple changes can make a big difference, and Capital One has simple and practical products that help Canadians succeed and reach their financial goals.

Questrade just launched a new version of its app….and it’s becoming a lot more t

337

914.0K2670

Questrade

914.0Kviews@thecanadianmomclub

How much did our baby actually cost in her first year? These are our real numbe