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Questrade just launched a new version of its app

@thecanadianmomclub

3.2K followers · usually 3.0K views a post

Views

914.0K

Likes

267

Comments

Promoted product

Questrade

Why it worked

The video effectively combines a high-value personal finance utility (net worth tracking) with a clear, benefit-driven demonstration of a specific product, making the advertisement feel like helpful financial advice.

Summary

The creator announces and demonstrates new features in the Questrade app, specifically 'Discover' for personalized market research and 'Balance Sheet' for tracking total net worth. The video serves as an advertisement for the platform, encouraging viewers to sign up via the link in her bio.

Structure

1Introduction of the new Questrade app version
2Demonstration of the Discover feature for market news
3Demonstration of the Balance Sheet feature for net worth tracking
4Summary of the app's expanded value proposition
5Call to action to open an account

Product placement

(a) Questrade: The app's interface is operated to show 'Discover' and 'Balance Sheet' features, and the creator explains how it helps manage finances. Removing it would change the entire video. (b) The Monday Memo: A newsletter/channel logo appears as a watermark/repost stamp. Removing it would not change the video.

Call to action

Original caption

Questrade just launched a new version of its app….and it’s becoming a lot more than just a place to trade Two features that stood out to me: Discover: personalized news and research based on what you actually own or have on your watchlist, so you can see what may be impacting your investments. Balance Sheet: connect eligible external Canadian financial accounts and see your assets, liabilities and overall net worth in one place. Basically, it’s giving you a much bigger picture of your money… not just what’s happening inside your investment account. If you want to check out the new @Questrade experience, you can learn more through the link in my bio. #ad #QuestradePartner Paid partnership with Questrade. This information is for educational purposes only. Not intended to be financial or investment advice. The creator is not a registered adviser. Views and experiences are the creator’s own; results are not representative. Any prices, figures, and securities shown are for illustration only and are not a recommendation. Additional terms and conditions may apply. See Questrade.com for details. Discover content (news, ratings, scores, and commentary, some provided by third parties) is for information and educational purposes only and should not be used or construed as financial or investment advice.