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26.6Talking HeadResult / Flex hookLifestyle
Hook
$12 boosy slushee in North Park
@reynapizarro
32.3K followers · usually 843 views a post
Views
22.3K
Likes
2.8K
Comments
68
Shares
786
Promoted product
Happy Medium
Why it worked
The video taps into the relatable desire for a refreshing drink during hot weather and showcases a specific, desirable product (boozy slushies) in an appealing way, making it shareable and aspirational.
Summary
Two friends visit Happy Medium in North Park to try their $12 boozy slushies. They try the Baja Blast and Hurricane Lou flavors, discussing their taste and enjoyment.
Structure
- 1Introduction to the craving for boozy slushies due to hot weather
- 2Decision to go to Happy Medium
- 3Ordering and receiving the slushies
- 4Tasting and reacting to the slushies
- 5Concluding thoughts and cheers
Product placement
Happy Medium (COCKTAIL BAR): ACTS - it serves drinks, and the video shows people drinking them and discussing their taste. Removing it would change what happens in the video.
Baja Blast Slushee (DRINK): ACTS - it is consumed and discussed. Removing it would change what happens in the video.
Hurricane Lou Slushee (DRINK): ACTS - it is consumed and discussed. Removing it would change what happens in the video.
On-screen text
$12 boosy slushee
in North Park
Original caption
Best slushees out there! And perfect for this heat 🥵 @Devon What we ordered: Baja Blast Slushee $12 Hurrican Lou Slushee $12 📍Happy Medium, North Park, 4002 30th St, San Diego, CA 92104
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