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29.8Talking HeadHow-To hookLifestyle
Hook
Summer Fridays in San Diego
@reynapizarro
32.3K followers · usually 843 views a post
Views
24.9K
Likes
2.0K
Comments
35
Shares
841
Why it worked
The video effectively combines the appeal of a trendy cafe with a popular beauty brand, creating a desirable experience for followers of both. The visually appealing food and drink, coupled with the mention of giveaways, create a strong incentive for viewers to visit.
Summary
This video showcases a collaboration between a cafe called Little While and the beauty brand Summer Fridays, featuring new menu items inspired by Summer Fridays' body collection. The video highlights specific food and drink items and mentions giveaways, encouraging viewers to visit the cafe.
Structure
- 1Introduction to the collaboration and location
- 2Showcasing the pistachio raspberry croissant
- 3Showcasing the iced vanilla gesha nitro cold brew
- 4
Original caption
A Little While x @Summer Fridays x @sephora summer!!! This weekend, Little While will be serving their new menu items to celebrate the new Summer Fridays Body Collection. Treats: 🥐Pistachio Milk: pistachio raspberry croissant 🍵Pink Guava: iced pink guava matcha latte ☕️Vanilla: iced vanilla gesha nitro cold brew + madagascar vanilla bean cloud When: Friday, Aug 14 - Sunday, Aug 16: 7am - 4pm 📍3019 Adams Ave, San Diego, CA 92116 Every collaboration menu purchase includes a full-size Summer Fridays Lip Butter Balm and deluxe skincare samples.* The first 500 daily transactions also score a Summer Fridays jelly tote loaded with a travel-size Body Butter Balm (Pink Guava, Pistachio Milk, or Vanilla), Sephora gifts, and extra surprises!* See you there!!! *while supplies last #SummerFridays #LittleWhile #SanDiegoEvents
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