@thesun — 87x breakout

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Man is struck by lightning while walking to dentist

@thesun

4.5M followers · usually 85.6K views a post

Views

7.2M

Likes

669.0K

Comments

10.3K

102.6K

Why it worked

The video captures a rare and dramatic event (being struck by lightning) which naturally draws attention and shares. The inclusion of CCTV footage adds a layer of authenticity and immediacy.

Summary

A man is struck by lightning while walking to a dentist appointment during a storm. The incident was captured on CCTV footage.

Structure

1Man walks in the rain
2Lightning strikes
3Man collapses
4Man gets up and walks away

Product placement

WNBC: merely APPEARS - a corner watermark, removing it would not change what happens in the video. THE SUN: merely APPEARS - a corner watermark, removing it would not change what happens in the video.

On-screen text

Man is struck by lightning while walking to dentist WNBC THE SUN

Transcript

Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist Man is struck by lightning while walking to dentist

Original caption

This is the horrifying moment a man is struck by lightning and collapses to the ground while walking to a dentist appointment during a storm. #extremeweather #viral #lighteningstorm #struckbylightening #cctv