MY DREAM LIPPIE just came true

@cortneydryden

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SoundTikTok sound · original sound - cortneydryden

Promoted product

Burt's Bees Squeeze Tube Lip Balm

Why it worked

The video leverages the creator's established persona as a 'lip product snob' to build trust, while the 'day-in-the-life' demonstration makes the product feel like an essential, relatable upgrade rather than a forced advertisement.

Summary

The creator reviews the new Burt's Bees lip balm in a squeeze tube, praising its formula and sheen. She demonstrates how she uses it throughout her day and expresses her excitement about the new packaging.

Structure

1Creator introduces the new Burt's Bees squeeze tube lip balm
2Creator explains why she loves the formula and the new packaging
3Creator demonstrates applying the product
4Creator shows where she keeps the product in her daily life

Product placement

Burt's Bees (a) acts: the creator demonstrates the application of the new squeeze tube lip balm, describes its formula and sheen, and shows it being placed in her purse, bathroom, and car. Removing this would change the entire video. Walmart (b) appears: mentioned in the caption as a retailer, but does not act in the video. Removing this would not change the video.

Original caption

All the hydration of the classic @Burt's Bees balm with a GORG sheen! ✨ A makeup girly’s dream lippie 😍 #burtsbees #lipcombo #burtsbeespartner #squeezecore @Walmart

More from @cortneydryden

On-screen text

MY DREAM LIPPIE just came true

Transcript

My dream lip product just came true. You know me, you know I'm a lip product snob, and I've always said I wanted the best of both worlds, like the Burt's Bees lip balm formula with a gorgeous sheen I can wear with all my lip combos. And y'all, they freaking did it. The iconic Burt's Bees formula is now available in a squeeze tube. Now raise your hand if you're a Burt's Bees addict, because this was me. I'm one of those people who are reaching for the balm all day every day, and now this is me all day every day, not because my lips need it, because it feels and looks so good. I'm going to need one for my purse, my bathroom, my nightstand, my car. Thank you for listening to us, Burt's Bees.