We are literally twins.

@spoiledmel

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SoundTikTok sound · original sound - spoiledmel

Promoted product

MINISO YOYO blind box

MINISO’s original intention was to enable the young generation to enjoy life through high-quality products and services.

Why it worked

The video leverages the popular 'blind box' unboxing trend and pairs it with a relatable 'get ready with me' format, creating a high-engagement loop that showcases the product's collectibility.

Summary

The creator unboxes several YOYO blind box figures from MINISO and uses them to decide which outfit she will wear for the day. She showcases the figures, reacts to the unboxing, and asks her audience for suggestions on which series to feature next.

Structure

1Creator introduces YOYO blind box figures
2Unboxing of the Meadow Pompom collection
3Creator selects an outfit based on the figure
4Final outfit reveal
5

Original caption

Shout out to my @MINISO OFFICIAL bestie YOYO for picking my outfit, love you girl <3 #miniso #minisoYOYO #blindbox

More from @spoiledmel

Product placement

MINISO: (a) ACTS — the creator identifies it as the brand behind the YOYO blind boxes and explicitly credits it for the product selection. Removing it would remove the brand identity of the items being unboxed. YOYO (Meadow Pompom series): (a) ACTS — the creator unboxes, displays, and uses these blind box figures to select her outfit. They are the central subject of the video. Removing them would remove the entire premise of the video.

On-screen text

me and yoyo twin MINISO'S YOYO PICKS MY OUTFIT YOYO MEADOW POMPOM YOYO TILTED HEAD which yoyo should i dress like next?

Transcript

We are literally twins. I was so dedicated that I even made this hair clip. Y'all, today we are letting YOYO pick my outfit. My favorite magical little girl came with a new collection called Meadow Pompom, so of course I got some. So far, I think this collection is my favorite. She looks so cute in all these outfits and I want to be cute too. Let's see what my outfit options are. I hope I get a pink one. Oh my gosh. These are my outfit options. They're so cute. I don't know which one to choose. I think I'm leaning towards the ladybug one. I will be back with my final outfit and put on freckles. This outfit is so cute. I'm almost as cute as YOYO. I need to let her pick out my outfits more often. I also got the tilted head series. Should I do that one next?