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FOX WEATHER

@foxweather

2.6M followers · usually 11.5K views a post

Views

1.2M

Likes

77.1K

Comments

1.1K

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Why it worked

The video likely performed well due to its timely and relevant information about active weather events, presented clearly with strong branding from a known weather source.

Summary

The video shows a map of the Pacific Ocean with three major storm systems: Hurricane Lowell, Hurricane Karina, and Tropical Storm Marie. It highlights their locations and intensity, with a voiceover from FOX Weather providing updates and encouraging viewers to stay informed.

Structure

1Map showing Pacific storms
2Identifying Lowell, Karina, and Marie
3Mentioning storm intensities
4FOX Weather branding and call to stay updated

Product placement

FOX Weather: This is a news channel/app that provides weather forecasts. It ACTS as the source of the information presented in the video. Removing it would change what happens in the video. Lowell: This is a hurricane. It APPEARS as a storm on the map. Removing it would not change what happens in the video. Karina: This is a hurricane. It APPEARS as a storm on the map. Removing it would not change what happens in the video. Marie: This is a tropical storm. It APPEARS as a storm on the map. Removing it would not change what happens in the video.

Call to action

Stay up-to-date with FOX Weather for the latest.

On-screen text

FOX WEATHER Hawaii LOWELL KARINA MARIE

Original caption

PACIFIC ACTIVITY 🌀: The Pacific is awake and active as two hurricanes and a tropical storm churn across the basin. Hurricane Lowell has intensified into a Category 5 hurricane, while Karina remains a Category 4. Meanwhile, Tropical Storm Marie continues to spin off the southwestern coast of Mexico with maximum sustained winds of 70 mph. Stay up-to-date with FOX Weather for the latest. #pacific #hurricane #tropicalstorm #wind