Oh, it's bright. Enormous bright, just above the village.

@foxweather

2.8M followers · usually 5.0K views a post

Views

9.0M

Likes

651.1K

Comments

6.4K

Shares

99.3K

SoundTikTok sound · original sound - foxweather

Promoted product

FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

39 videos

Why it worked

The video leverages a visually striking, rare natural phenomenon to create an interactive challenge, encouraging high engagement through comments and re-watches.

Summary

The video shows a rare meteorological phenomenon known as red sprites flashing above a village in France. The footage is looped to allow viewers to attempt to capture the fleeting light display.

Structure

1Introduction of the red sprite phenomenon
2Looping footage of the lightning flashes
3Challenge to viewers to pause the video
4Call to action in the comments

Original caption

ALIEN INVASION? 👽🔴: Alien invasion, not exactly. Rare red sprites, or “space lightning,” flash above a French mountain village in this incredible footage. The mesospheric phenomenon is invisible to the naked eye and lasts only milliseconds, so take a look at the viral video, looped several times to show the fleeting flashes. Can you stop the video on the exact moment? Try it out and let us know in the comments. #foxweather #weather #lightning #mountain #sprite #france #viral #fyp

More from @foxweather

Product placement

FOX Weather (a) acts: the video is branded with its logo, and the caption explicitly directs users to download the app and stream live 24/7, which is the primary purpose of the account. Removing the logo would remove the branding of the content source, but the call to action remains.