Oh my god. There's a great white shark. Oh my god.

@foxweather

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SoundTikTok sound · original sound - foxweather

Promoted product

FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

37 videos

Why it worked

The video leverages high-stakes, authentic 'fear' content to capture immediate attention, which is then anchored to the FOX Weather brand to drive app downloads.

Summary

A kayaker fishing off the California coast captures footage of a great white shark swimming directly alongside his kayak. The video is shared by FOX Weather to promote their weather streaming app.

Structure

1Kayaker fishing in the ocean
2Great white shark appears near the kayak
3Kayaker expresses shock and fear
4Kayaker decides to leave the area

Original caption

KAYAKER HAS EXTREMELY CLOSE ENCOUNTER WITH GREAT WHITE: A man fishing from his kayak off the coast of California got the surprise of a lifetime when a great white shark swam up inches away from his kayak. The shark paid no mind to the man, as he reeled in his fishing pole. #california #greatwhiteshark #closecall

More from @foxweather

Product placement

FOX Weather (a) it ACTS — the creator's bio link directs to the FOX Weather app, and the video is branded with the FOX Weather logo throughout, serving as a promotional asset for their streaming service. Removing the logo and the bio link would remove the promotional intent of the channel.