@evido.global — 1,998x breakout selling Godrej Aer

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What TikTok can deliver Part 1

@evido.global

6.4K followers · usually 633 views a post

Views

1.3M

Likes

3.7K

Comments

242

View velocity

+353.4K views over 4.1d · ~86.5K/day · 4 observations

Promoted product

Godrej Aer

Why it worked

The video highlights the effectiveness of creating content that blends seamlessly with the platform's native style, rather than using traditional advertising, leading to significant brand awareness and sales growth for Godrej Aer.

Summary

This video discusses how Godrej successfully launched its new air fresheners in Kenya by creating native TikTok content instead of traditional ads. The strategy resulted in doubled sales, over 10 million video views, and significant market share within three months.

Structure

1Introduction of Godrej's challenge in Kenya
2Explanation of their strategy: creating native TikTok content
3Results: sales, views, and market share
4The importance of understanding TikTok's platform for success

Product placement

TikTok (app): platform for creating and distributing short-form videos. ACTS. Removing it would change the video's topic. Godrej (brand): company that introduced new air fresheners. ACTS. Removing it would change the video's topic. Evido (company): Joe Mbugua's employer, a digital ad platform provider. APPEARS. Removing it would not change what happens in the video. Axis by Selva (brand): logo on a yellow stand. APPEARS. Removing it would not change what happens in the video. ISA (brand): logos on the backdrop. APPEARS. Removing it would not change what happens in the video.

Original caption

Godrej Aer entered Kenya with no local brand awareness. Home care. A category nobody scrolls for. They didn't run polished ads. They ran creator-led content that looked like everything else in the feed, because that's what people actually watch. 🔥 Three months later: sales doubled month over month, 10M+ video views, and 33% category share. Number one in air fresheners in the country! In this video Joe Mbugua, Business and Partnership lead at Evido, explains the shift behind that result. And why brands winning on TikTok stop making ads for TikTok and start making TikToks. Want the same start in Kenya? Do it with a trusted TikTok partner. Find out more on our website ℹ️ #KenyaMarketing #TikTokAds #CreatorMarketing #FMCG #evidobyaitarget