Why it worked
The video uses high-value, specific data points (CTR and CPC) to establish authority and curiosity, then pivots to a clear, low-friction call to action.
Summary
The creator shares B2B advertising performance metrics from a test run on ChatGPT Ads. They highlight their success in navigating moderation challenges and encourage viewers to read their full case study.
Structure
- 1Hook about ChatGPT Ads
- 2Presenting B2B test results
- 3Mentioning moderation success
- 4Call to action to read the case study
Product placement
evido (a) acts: the video presents the results of a test conducted by this company and directs the viewer to their case study; removing it would change the source and authority of the data. ChatGPT (a) acts: it is the advertising platform being tested and operated; removing it would change the topic of the video.
Call to action
Read the case study
On-screen text
Everyone's talking about Chat GPT Ads...
We've tested them.
B2B results:
CTR 0.64%
CPC $1.63
the hard part
we cracked moderation
read the case study to see what's next
evido by aitarget
ChatGPT Ads in practice
Real results, key insights and what to expect next.
Read the case study ->