@amberdoesmermaidhair — 456x breakout selling OMNI hairdryer

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GOTH GIRL PURPLE HAIR DYE TRANSFORMATION

@amberdoesmermaidhair

135.0K followers · usually 3.7K views a post

Views

1.6M

Likes

168.2K

Comments

684

13.6K

Promoted product

OMNI hairdryer

Why it worked

The video likely performed well due to the visually striking 'transformation' aspect, appealing to a niche aesthetic (goth girl, purple hair dye) and showcasing a satisfying before-and-after result.

Summary

The video shows a "Goth Girl Purple Hairdye Transformation" where a stylist applies purple hair dye using a foilayage technique and then dries and styles the hair with a hairdryer. The final result is a vibrant purple, wavy hairstyle.

Structure

1Applying dye with foilayage technique
2Mixing custom purple hair dye
3Applying dye to hair
4Drying and styling hair with a hairdryer
5Revealing the final purple hair transformation

Product placement

OMNI hairdryer: ACTS - used to dry and style hair, visible result is styled hair. Removing it would change the outcome of the hair transformation. Amberdoesmermaidhair: APPEARS - creator's handle is displayed on screen. Removing it would not change what happens in the video.

Original caption

GOTH GIRL PURPLE HAIRDYE TRANSFORMATION 👹👹 I used my classic partial foilayage technique! This clusters a lot of foils around the face while keeping the brightness softer throughout the back of the hair! My clients can usually go 4-6 months between services with this and top up their vivids at home! I don't often need to root tap the hair either which is great! After that I custom mixed a warm dark purple hairdye to apply all over the head and I also mixed a little bit of dark pink hairdye (top tip for if you have old blue left over) for the ends so the purple hairdye didn't go too cool on the ends! After that I dried and styled with my trusty @OMNI hairdryer from @C&S 😌 What do we think of this beautiful dark purple hairdye? #purplehairdontcare #purplehairdye #purplehaircolor #gothichair #gothhair