I spent over $3,500 on my curly hair extensions

@styledbysammyyy

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AMIKA

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

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Why it worked

The video effectively combines a personal story of expensive hair treatments with a practical solution, showcasing a specific product's benefits in a relatable way. The creator's expertise as a hairstylist lends credibility, and the visual demonstration of the product's application and results makes it compelling.

Summary

A hairstylist shares her experience with Amika's color protect and strengthen treatment, highlighting its benefits for maintaining vibrant color and healthy curls. She demonstrates its ease of use and recommends it for all hair types.

Structure

1Introduction to expensive hair extensions and new highlights
2Problem: color fading due to sun and hard water
3Excitement for new Amika product launch

Original caption

how to keep your color longer and your curls healthier with @AMIKA: #amikapartner #hairstylistsoftiktok #curlscheck #curlspecialist #curlyhairtutorial

More from @styledbysammyyy

Product placement

Amika (hair product) ACTS - it is used to treat the hair, and its benefits are described. Removing it would change the video's topic. Amika (hair product) APPEARS - a bottle of the product is shown. Removing it would not change the video's topic.

On-screen text

I spent over $3,500 on my curly hair extensions and this time around I also got some purple highlights added in. And with the sun exposure and hard water I have at home, my colour has been fading so fast. As a professional hair stylist, I'm always so excited when my favourite brands like Amika come out with their new products. And when Amika launched the protector color protect and strengthen treatment, I've never been more excited for my clients and for myself. This product has changed everything for me and I'm excited to be bringing it into my salon and my home care routine so that my clients and I can protect the color that we pay for. This is super easy to incorporate into your home care routine. You just spray it onto clean, damp hair and brush through it and style it as usual. And it also acts as a heat protectant. And it's clinically proven to preserve color vibrancy and leave the hair feeling strong. Smooths and seals each strand. So whether you have creative color like me or you don't want your toners to fade, this is just an amazing product. It was pouring when I left the salon, so that's why I had my hair wrapped up and I wanted to show you guys how it looked throughout the week because obviously my colour is gonna stay much darker with this. But I'm also obsessed with how healthy my curls feel. This is One of my favourite new products and I would definitely recommend it to everyone no matter what hair type you have.

Transcript

I spent over $3,500 on my curly hair extensions and this time around I also got some purple highlights added in. And with the sun exposure and hard water I have at home, my colour has been fading so fast. As a professional hair stylist, I'm always so excited when my favourite brands like Amika come out with their new products. And when Amika launched the protector color protect and strengthen treatment, I've never been more excited for my clients and for myself. This product has changed everything for me and I'm excited to be bringing it into my salon and my home care routine so that my clients and I can protect the color that we pay for. This is super easy to incorporate into your home care routine. You just spray it onto clean, damp hair and brush through it and style it as usual. And it also acts as a heat protectant. And it's clinically proven to preserve color vibrancy and leave the hair feeling strong. Smooths and seals each strand. So whether you have creative color like me or you don't want your toners to fade, this is just an amazing product. It was pouring when I left the salon, so that's why I had my hair wrapped up and I wanted to show you guys how it looked throughout the week because obviously my colour is gonna stay much darker with this. But I'm also obsessed with how healthy my curls feel. This is One of my favourite new products and I would definitely recommend it to everyone no matter what hair type you have.