Come spend the day with me behind the chair.

@vividsandbalayage

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Promoted product

Olaplex Shape Set Hairspray

A damage-defying hairspray for 96 hours of flexible, healthy hold and frizz control. Forget what you know about hairspray. Shape Set™ is a damage-defying, buildable hairspray that provides up to 96 hours of healthy, flexible hold and frizz control with a shiny, touchable finish. Powered by Bond Set™ Technology, it repa

2 videos2 creators

Why it worked

The video succeeds by embedding a product demonstration within a high-quality, satisfying 'day in the life' salon vlog, making the product feel like an essential part of a professional's trusted toolkit.

Summary

A hairstylist demonstrates her daily salon routine, showcasing color and styling techniques on three different clients. Throughout the process, she highlights the benefits of the Olaplex Shape Set Hairspray and directs viewers to purchase it at SalonCentric.

Structure

1Introduction to the salon day
2First client color and styling demonstration
3Second client foil and curl technique

Original caption

POV: you found a hairspray that holds without the crunch 👀✨the NEW @Olaplex Shape Set Hairspray!! Im obsessed with how touchable the hair still feels. It gives you a medium, buildable hold + frizz control while actually helping repair & strengthen the hair. ✨ANDDDD it has heat protection up to 450°F 🙌🏼 Perfect for building your style as you go without the stiffness, flakes or crunch. #SalonCentricPartner #hairtips #fyp #hair #hairtutorial

More from @vividsandbalayage

Product placement

(a) Olaplex Shape Set Hairspray: The creator demonstrates its use by spraying it on hair sections while styling, and explicitly describes its benefits (medium buildable hold, frizz control, heat protection, repair/strengthen). Removing it would change the video's purpose, which is to demonstrate and recommend this specific product. (b) Framar: Clips and foils with the brand name appear on screen during the hair coloring process. Removing these would not change the video's purpose, as they are incidental tools used in the salon process.

Call to action

Lucky for you you can grab this Olaplex hairspray in store or online at saloncentric.com

On-screen text

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Transcript

Come spend the day with me behind the chair. My first client wanted to go darker for fall, so I added in some depth and dimension with lowlights. She wanted to see how her new color would look with her hair curled and needless to say, I think it was a slay. I've partnered with SalonCentric to show you how to get longevity out of your client's style after each color appointment. My next client of the day wanted to be as blonde as possible, so I did a super heavy full foil. Loose waves were definitely the trend of the day, so I was locking in each section and finishing with the Olaplex Shape Set Hairspray. Hot tip, you want your curls to be completely cooled prior to brushing or combing out. My last client of the day wanted to lighten up her root and add warmth to her blonde. Lucky for you you can grab this Olaplex hairspray in store or online at saloncentric.com