POV: you just found out Anthony Bourdain has a cookbook

@harpercollins

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Appetites: A Cookbook

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Why it worked

The video leverages the enduring popularity and cultural cachet of Anthony Bourdain to create an authentic, enthusiastic recommendation that feels like a genuine discovery rather than a hard advertisement.

Summary

The creator showcases the cookbook 'Appetites' by Anthony Bourdain, highlighting its diverse recipes and personal stories. She encourages viewers to purchase the book through the TikTok Shop feature.

Structure

1Introduction to the cookbook
2Overview of the book's content and sections
3Personal endorsement of the book's aesthetic
4Call to action via TikTok Shop

Product placement

Appetites: A Cookbook by Anthony Bourdain (a) ACTS: the creator holds it, flips through its pages, shows its sections, and explicitly directs the viewer to purchase it via the TikTok Shop cart. Removing it would remove the entire subject of the video.

Original caption

What did Anthony Bourdain cook when he wasn’t traveling the world? 👀 Appetites brings 40+ years of professional cooking and globe-trotting into the home kitchen, with the personal favorites he believed everyone should know how to make. Consider your next dinner handled. • • #anthonybourdain #bourdaintok #tonymovie #recipesoftiktok #cookingtok

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Call to action

get your copy on TikTok Shop today, just tap the orange shopping cart below

On-screen text

POV: you just found out Anthony Bourdain has a cookbook

Transcript

This is one of the coolest cookbooks I've ever seen. This is Anthony Bourdain taking everything he learned in decades of cooking and travelling and turning it into food that he actually wanted to make at home. You get his favourite recipes, stories from his life and travels and just his personality across every page. There's so many different sections here, from breakfast to salad, soups, sandwiches, hamburgers, pasta, seafood. There's truly something for everyone in here and it's also just such a cool looking cookbook to keep on your counter. I'm really excited to start diving into these recipes this fall and if you want to as well, you can get your copy on TikTok Shop today, just tap the orange shopping cart below.