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77.0Silent UGCDirect Question hookEntertainment
Hook
what's better than one paranormal small-town romance?
@harpercollins
100.0K followers · usually 1.2K views a post
Views
91.8K
Likes
1.1K
Comments
3
Shares
24
Promoted product
Big Bad Wolf and Wild Wicked Mate
Why it worked
The video leverages a popular 'booktok' aesthetic and a simple, relatable hook to present new reading material to an established audience of romance readers.
Summary
The creator showcases two paranormal romance novels by author Laurie Gilmore, specifically highlighting the new release 'Wild Wicked Mate' alongside 'Big Bad Wolf'. The video uses a cozy aesthetic to promote these books to fans of the genre.
Structure
- 1Creator holds up the first book
- 2Creator reveals the second book
- 3Close-up shots of the book covers
- 4Final display of both books together
Product placement
Big Bad Wolf (book) - ACTS: shown as a physical product being held and presented to the viewer. Wild Wicked Mate (book) - ACTS: shown as a physical product being held and presented to the viewer. The Pumpkin Spice Cafe (book) - APPEARS: mentioned on the cover of the other books as a credential for the author. Removing these mentions would not change the video's focus on the two new books.
Original caption
What’s better than one small-town paranormal romance from Laurie Gilmore? TWO!! Ten years of “just friends” with a werewolf was never going to last... Wild Wicked Mate, the second standalone novel in the Maple Hollow series, is here in all its cozy glory. 🌙Friends-to-Lovers 🌙Fated Mates 🌙 Spice 🌙Forced Proximity 🌙Found Family #friendstolovers #romancebooktok #romancebookrecs #foundfamily #fatedmates
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