Why it worked
The video taps into the popular trend of 'crunchy' or modified squishies, offering a satisfying ASMR-like experience through the visual and implied auditory elements of the squishy being filled and manipulated.
Summary
The creator takes a Gengar-shaped squishy toy, cuts it open, fills it with air-dry foam clay and small beads, seals it with pipe cement, and then squishes it. The process is shown in a step-by-step manner.
Structure
- 1Prepare the squishy
- 2Fill the squishy with clay and beads
- 3Seal the squishy
- 4Test the squishy
Product placement
Gengar squishy: a purple Pokemon character toy that is soft and squeezable. It appears in the video as a toy. Removing it would change the video.
Crafter's Collection air-dry foam clay: a white, sandable, paintable, non-toxic, lightweight clay used for crafting. It is used to fill the squishy. Removing it would change the video.
SM-5110B pipe cement: a grey liquid adhesive used for joining pipes. It is used to seal the squishy after filling. Removing it would change the video.