The video taps into the popular ASMR and fidget toy trend by showing a creative modification of a common squishy toy. The visual transformation and the promise of a unique sensory experience (crunchy texture) likely drove engagement.
Summary
The creator demonstrates how to modify a "butter" squishy toy by filling it with air-dry clay and small rocks. After sealing it with glue, they show the result a few days later, comparing it to a smaller, unmodified squishy.
Structure
1Introduce blue butter squishy
2Attempt to fill squishy with clay and rocks
3Seal the squishy with glue
4
Original caption
turning my xl butter crunchy 😏
More from @m3gmai
More breakout videos from this creator.
Show the result after a few days
5Compare with original squishy
Product placement
Butter (acts: appears to be a squishy toy that is being manipulated and filled with other materials, its interface is operated by being squeezed and stretched, a visible result comes from it by being filled and sealed; removing it would change what happens in the video)
On-screen text
*cronch*
Transcript
turning my xl butter crunchy 😏
*cronch*
I've been thoroughly enjoying this blue butter crunchy squishy from Needs Squish.
So let's turn my giant butter squishy into a crunchy one.
This one has a lot of air in it and it's like half full of like clay or cream or whatever.
So I'm gonna try my best to fill it up more with some air dry clay.
I also have some more rocks. I don't think the blue butter has rocks in it. I think it's like Lego pieces and sequences, sequences.
Like those sparkly things.
Okay, um, let's do some.
I'm gonna try and pull this as much as I can to open up the seal because I don't want to cut this open.
Oh, I opened a little hole.
Okay, it's like this cream stuff.
Um, I don't know if I want to take it all out. I'm just gonna shove what I can into the squishy butter.
And then I have my jar of rocks.
I feel like because the cream in here already really sticky, the rocks will do a good job at mixing it all in.
So I'm gonna try and push it all the way down and like mix everything together.
I'm tired guys.
I'm gonna shove all the clay down.
So the cream that was already in the butter supposed to loosen the clay and then that's supposed to do the thing, the crunchy thing.
I feel like it's getting there. I feel like it's close.
This is what it looks like so far.
I think I'll add some more clay.
Okay, we have our thick butter.
Now I'm gonna try and glue the plug back on.
What I'm gonna do is I'm gonna get the glue. I'm gonna put it all over the squishy.
Hopefully this works.
And then wrap.
Okay, I covered it tightly.
And I'll come back tomorrow to see if the seal has kept.
Okay, it's a couple days later and I think it is fully sealed and dried.
Look at these two next to each other. Aren't they so cute?
This one is definitely more full and I like how you can see that it's a butter.
Let's try this out. See if the glue works.
See if it's crunchy.
Woah.
I feel like this glue kind of sucks and I'm scared the seal is going to break.
It's not bad. I think this was pretty successful.
What do you think?
