Have you guys heard of this new porch bakery and cafe in DFW?

@_fariharahman_

8.9K followers · usually 1.4K views a post

Views

25.4K

Likes

2.5K

Comments

40

Shares

838

SoundTikTok sound · miffy cafe

View velocity

+9.0K views over 3.5d · ~2.6K/day · 4 observations

Promoted product

Mana Brew & Bakery

Why it worked

The video effectively uses visually appealing food and drinks, combined with genuine enthusiasm from the creators, to create a compelling soft-sell promotion for a local bakery. The focus on specific, decadent-sounding cookie flavors like 's'mores' and 'turtle pecan' appeals to a broad audience interested in treats.

Summary

The video showcases a visit to Mana Brew & Bakery in Lewisville, TX, highlighting their cookies and drinks. The creators try various cookies, with the s'mores cookie being a particular favorite, and also mention their matcha and coffee drinks.

Structure

1Introduction to Mana Brew & Bakery
2Showcasing drinks (matcha, coffee)
3Highlighting cookies (s'mores, red velvet, turtle pecan, biscoff)
4Reviewing the s'mores cookie as a favorite
5

Original caption

i feel like i’ve been seeing porch bakeries all over my feed recently so i was so excited to finally go try a local one out! i feel like these smaller local businesses just have the best pastries and desserts 😩 still thinking about that s’mores and biscoff cookie! they were so good. 🍪 and they’re coming out with some new fall items that i’m so excited to try out, along with their cinnamon rolls 😋 support your local home buisnesses because they usually make some great food and are the sweetest people 🥰 #dallasinfluencer #dallasfoodie #porchbakery #homebakery #shopsmall @Mana Brew & Bakery

Discussing other cookie flavors and cinnamon rolls

6Concluding with a recommendation to visit

Product placement

Mana Brew & Bakery: This is a cafe and bakery. The logo appears on the cups and is visible throughout the video. The products from this bakery are the subject of the video. Removing the logo would not change what happens in the video, but it is a key identifier of the place being reviewed. It ACTS by serving food and drinks. Removing it would change what happens in the video.

Call to action

go check them out and get some delicious desserts

On-screen text

porch bakery and cafe in dfw lewisville, tx

Transcript

Have you guys heard of this new porch bakery and cafe in DFW? Lewisville, TX. They're serving up fresh cookies and cinnamon rolls and even matcha and coffees. My husband loved the matcha. He got strawberry puree and lavender cold foam. And I got the toasted adventure which had a homemade toasted marshmallow fluff. But their cookies are the star of the show. We got to try their s'mores, red velvet, turtle pecan and biscoff cookies. This s'mores one was hands down our favorite. It was so delicious. The turtle pecan and red velvet cookie were also good, but they were less sweet. So they're perfect for people who like not too sweet desserts. I prefer richer cookies, so this biscoff one was right up my alley. They also have different flavor cinnamon rolls which they have in the morning. This porch bakery and cafe is one by the sweetest family. So go check them out and get some delicious desserts.