Hobby Lobby has the best squishies.

@momma_hedder

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SoundTikTok sound · original sound - momma_hedder

Promoted product

Creative Co. assorted embellishments

Why it worked

The creator uses a popular trend (squishies, slime) and applies it to seasonal craft items, making them relatable and desirable to a specific audience.

Summary

The creator is shopping at Hobby Lobby and shows off several seasonal craft items, including pie and pumpkin-shaped squishies, and bags of assorted embellishments. She expresses excitement about the embellishments and states she is going to buy them to put in slime for a "big crunch."

Structure

1Showing pie squishies
2Showing pumpkin squishies
3Showing embellishments
4Expressing intent to buy embellishments
5Discussing embellishments for slime

Product placement

Hobby Lobby ACTS - a store where the creator shops for craft supplies. Removing it would change the setting of the video. Creative Co. ACTS - a brand of craft embellishments (sequins). The creator is holding them and discussing buying them. Removing it would change what the creator is showing. CWC ACTS - a brand of craft embellishments (squishies). The creator is holding them and discussing buying them. Removing it would change what the creator is showing.

Call to action

Original caption

Rage bait or being silly? 🤟🤟 Squishies at hobby lobby #squishy #squish #fidgets #fidgettoys #satire

More from @momma_hedder

On-screen text

HAS SQUISHES. LOOK PIE IS. IS. LOOK PUMPKINS. A ONE. THEN PUMPKIN. PRECIOUS YELLOW PUMPKIN. ALSO LOOK, ARE I'M BUY. BUY DO, GOOD GONNA A. SMILE. BUT COOL

Transcript

Hobby Lobby has the best squishies. Look. Look how cute the pie is. I think it's a cherry pie. And then look at these pumpkins. It's like a plate on and then a pink pumpkin. How precious is that? And then a yellow pumpkin. I've ever seen a yellow pumpkin. I also want these. I also want these like I like back chest. How cute are those? I'm going to buy I'm going to buy these because I think they're these would do like a really good crunch. I'm gonna put them in a in a in a in a big slime. It's a big crunch. Yeah, but they have so many cool stuff. Are you sure you're going to do this?