Don't judge this fragrance by the first 5 minutes.

@calcologne

1.0M followers · usually 106.8K views a post

Views

10.0M

Likes

12.7K

Comments

86

Shares

207

SoundTikTok sound · original sound - calcologne

Promoted product

BOSS Bottled Beyond Eau de Toilette Intense

BOSS Bottled Beyond Eau de Toilette Intense 150 ml – 5.07 fl oz BOSS Cologne from BOSS for Men for in the official HUGO BOSS Online Store free shipping

Why it worked

The creator uses a common fragrance review trope of describing the scent's evolution over time, making it relatable and informative for potential buyers. The "soft sell" approach, combined with a clear description of the scent profile and its use cases, encourages viewers to experience it themselves.

Summary

The creator reviews BOSS Bottled Beyond Eau de Toilette Intense, describing its initial bright and clean scent that evolves into a warmer, smoother, and more sophisticated aroma with leather notes. He suggests it's suitable for elevated occasions where a fresh yet refined scent is desired.

Structure

1Introduction to the fragrance and initial scent impression
2Description of the top notes (orange blossom)
3Transition to the base notes (leather) and the scent's evolution

Original caption

BOSS Bottled Beyond Eau de Toilette Intense, fresh orange blossom up top, smooth leather underneath. Available now at @Macy’s #BOSSRecognizeBOSS #BOSSBottled @BOSS #Fragrance #ad

More from @calcologne

Product placement

BOSS (brand): Appears as a logo on the perfume bottle and on the creator's sweater. Removing it would not change what happens in the video. BOSS Bottled Beyond Eau de Toilette Intense (product): Acts as the subject of the video. The creator demonstrates spraying it and describes its scent. Removing it would fundamentally change the video's purpose. Macy's (retailer): Appears in the on-screen text as a place to purchase the product. Removing it would change where the product is available. Cal Cologne (creator handle): Appears on screen. Removing it would not change what happens in the video.

Call to action

Go smell it and let me know which side you notice. The orange blossom or the leather.

On-screen text

BOSS Bottled Beyond Eau de Toilette Intense, fresh orange blossom up top, smooth leather underneath. Available now at @Macy’s #BOSSRecognizeBOSS #BOSSBottled @BOSS #Fragrance #ad

Transcript

Don't judge this fragrance by the first 5 minutes. At first, the orange blossom absolute in here comes across as very bright, sharp, clean. But once the leather comes through, this fragrance completely changes. It becomes warmer, smoother, a little bit more sophisticated. This is a fragrance that I'd wear when I'm going somewhere elevated, but I still want to smell fresh and clean, not thick and heavy. This fragrance has a clean first impression with a much darker finish. BOSS Bottled Beyond Eau de Toilette Intense is available now. Go smell it and let me know which side you notice. The orange blossom or the leather.