Why it worked
The video effectively uses aesthetic visuals and ASMR-like sounds to showcase a common student essential, appealing to a niche audience interested in stationery and study-grams.
Summary
The video showcases the Deli S108 gel pen, demonstrating its use for writing notes and displaying the pen in its packaging and a pencil case. It highlights the pen's smooth writing capability and its aesthetic appeal for students.
Structure
- 1Opening pencil case with Deli pens
- 2Writing with the Deli gel pen
- 3Showing the Deli pen packaging
- 4Displaying a collection of Deli pens
- 5Returning pens to the pencil case
Product placement
Deli S108 gel pen (ACTS - used for writing, shown in packaging, shown in a pencil case; removing it would change the video's focus) | Deli Stationery PH (APPEARS - creator's tagged account; removing it would not change what happens in the video)